The challenging diagnosis for Curled Metal Case Study and the management of information is needed to be provided. To make an appropriate case analyses, firstly, reader should mark the important problems that are happening in the organization. Market Size A total ofpads will be required to drive 75 to million miles.
What should be the price for customers? Case study solutions by top business students. However, poor guide reading will lead to misunderstanding of case and failure of analyses.
Following points can be identified as a threat to company: Employment patterns, job market trend and attitude towards work according to different age groups.
Pest analysis is very important and informative. Barriers to entry that includes copy rights and patents. FAQ A personal link to the complete case study solution via email. First, CMI must show that pads are an integral part of pile driving efficiency and thus an industry cost driver.
This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. These are the total costs per hour of pile driving, the saved costs for driving as well as the savings in changing time.
Market share can be determined by the detailed analysis of the potential market, and carefully estimating the numbers of pads that can be sold, and the price of the pad which can be Curled metal case through market analysis and quantitative analysis. On page 1 of the case, Curled Metal Inc.
Marketing Strategy As CMI pads is not very well known to customers therefore, the marketing strategy will be either market penetration or market skimming. Also alternative 2 is not very suitable with high volumes because the cost of production increase quite proportionally.
Efficiency CMI pads also provide several efficiency advantages over others pads. There are two options to produce pads to CMI, first is to install separate machinery by investing a good sum of amount, or it is possible to not to invest and continue with existing machinery.
Strength of property rights and law rules. Recommendation Pricing Recommendations Regardless of the alternative selected, marketing the new steel pile cushions will require redefining consumer perceptions of pile pads in two ways. Sources and constraints of organization from meeting its objectives.
It is said that case should be read two times. Is it safe to pay? Precise and verifiable phrases should be sued. On page 1 of the case, Curled Metal Inc.
Analysis and Discussion Conventional pads drive feet per hour while CMI pads drive miles in the same time. With high volume, economies of scale have to be pursued and also a decreasing of the percentage charged to the product.
We also know that it was a labor for a total of 15, feet driven with a mean of feet per hour. The five forces are discussed below: Value Added to Customer Approach Another alternative is to attempt to split the cost benefit or value added by using the new metal pads with consumers. The primary barrier is that most companies viewed role of pads as a necessary accessory or tangent item instead of viewing them as a potentially value adding or cost reducing part of pile driving.
As the most important objective is to convey the most important message for to the reader. Best decision to get my homework done faster and better. Also micarta pads are much heavier than metal pads, thus increasing the risk of back and other weight related injuries.
The following table shows the break-even price per foot considering the two different period and increasing constantly the monthly capacity.
CMI pads also take less time to change per set which translates into additional savings of labor cost that are paid on an hourly basis. The safety hazard posed by micarta pads provides another marketing opportunity.
What should be the price for customers?
Analysis and Discussion Conventional pads drive feet per hour while CMI pads drive miles in the same time. Please prepare a specific monetary estimate of customer value in this situation. In this model, five forces have been identified which play an important part in shaping the market and industry.
To have a complete understanding of the case, one should focus on case reading. However, this pricing method does not consider the possibility of premium pricing due to efficiency cost savings or value added to the customer by using the CMI pads.Trip Jones Company Background Curled Metal Inc.
flatten and curls material for cushion pad Outside vendors supply the raw material The Hammering Process Cushion Pads History of Cushion Pads Micarta Slabs Transmit energy from the hammer to the pile.
The percentage of cost to price is approximately 8% to 21% The profit is to be distributed between salaries for the top management and engineers. The profit will also help bridge the gap between the profits of last year and this year.
Case Presentation Curled Metal Inc. (CMI) faced a pricing and channel marketing decision for metal pile cushions utilized during pile driving.
CMI’s approach to metal pads has significant efficiency advantages over currently used pads available in the market.
However, CMI has to take into account several barriers to entry into this market. Curled Metal Inc. Solution - Free download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides online.
B2B Case Study5/5(6). curled metal inc case solution The Kendrick cost per set is $ while the total pad used by the Kendrick for performing the job is The total pad used is calculated by multiplying the number of the pads per set and the number of the sets required in order to implement the pile driving process.
This case solution includes an Excel file. Curled Metal Inc. is facing declining sales, but has created a new product (curled metal pile driver pads), which provide a strong value for Curled Metal customers.Download